Role: Creative Director
Objective:
 Reposition Farmers Insurance as a modern, approachable, and trustworthy brand showcasing its expertise and customer-centric approach.
Overview:
Farmers Insurance needed a design makeover to elevate its brand and strengthen its credibility in the competitive insurance market. The challenge was to demystify insurance while emphasizing the expertise and responsiveness of Farmers' agents.
Creative Approach:
Elevated Visual Design: Developed a clean, modern aesthetic that balanced professionalism with approachability.
Holistic Messaging: Highlighted the comprehensive nature of Farmers’ insurance offerings, ensuring customers could see the big picture while feeling supported on a personal level.
Agent-Centric Focus: Positioned Farmers' agents as knowledgeable and reliable guides, reinforcing their role as trusted advisors.
Outcome:
The refreshed design presented Farmers Insurance as an authentic, expert-led brand. The visuals and messaging resonated with customers, bridging the gap between expertise and empathy while making insurance more accessible and relatable.
Fast Quote App on Farmers.com
The new design needed to elevate the brand and show Farmers as credible, authentic and responsive. At the same time it needed to demystify and show Insurance in a holistic way while highlighting the strength and expertise of the Farmers agent.
